🚀 Now with AI Demand Forecasting

The complete platform
for modern bakeries

Orders, production scheduling, stock management, wholesale retailer portal, invoicing, wages and AI predictions — everything in one elegant platform built for serious bakers.

14
Day Free Trial
No
Credit Card Required
5 min
Setup Time
3
User Roles Included
smartlyserve.com/dashboard
£4,280
Today's Revenue
38
Orders Today
12
In Production
3
Low Stock Alerts
Today's Orders
City Grand HotelPreparing
Corner CaféDispatched
NQ DeliConfirmed
Retail Walk-inPaid
🧠 AI Demand — Tomorrow
Sourdough Loaf12 loaves
Croissants48 units
Lemon Drizzle32 slices
Cinnamon Swirls36 units
Trusted by independent bakeries across the UK
Everything You Need

Built for every corner
of your bakery

From early morning dough to late afternoon delivery runs — SmartlyServe covers every workflow.

📦

Order Management

Handle retail, wholesale and standing orders from one unified view. Auto-confirm recurring orders, track status in real time and dispatch with a tap.

  • Standing & one-off orders
  • Wholesale & retail in same system
  • Order status tracking (draft → dispatched)
  • Delivery route assignment
  • Retailer self-service ordering portal
🔧

Production Scheduling

Schedule and track every batch from recipe to oven. Assign to bakers, track actual vs planned yield and log quality checks automatically.

  • Recipe-linked batch creation
  • Assign batches to employees
  • Planned vs actual yield tracking
  • Quality check pass/fail logging
  • Waste recording per batch
📓

Recipes & Costings

Build your full recipe library with ingredient quantities, allergens and instructions. SmartlyServe automatically calculates your cost per unit and profit margin.

  • Ingredient cost-per-unit calculation
  • Automatic margin %, labour & overhead
  • Allergen tracking per recipe
  • Scale yields up or down
  • Packaging cost inclusion
🧂

Ingredient & Stock

Track every ingredient from purchase to production. Set minimum stock levels and get instant alerts before you run out mid-week.

  • Real-time stock levels
  • Purchase recording per supplier
  • Auto-deduction on production
  • Low stock & critical alerts
  • Stock adjustment & corrections
🧾

Invoicing & Payments

Generate professional invoices automatically from orders. Track payment status, send reminders and see outstanding balances per customer at a glance.

  • Auto-invoice from completed orders
  • Paid / overdue / outstanding tracking
  • Credit notes for returns
  • Customer payment terms (Net 7/14/30)
  • VAT & tax rate management
🧠

AI Demand Predictions

Stop guessing. SmartlyServe's AI analyses your order history, seasonality and trends to predict exactly what to bake tomorrow — so nothing goes to waste.

  • Product-level daily demand forecast
  • Confidence scores per prediction
  • Compare predicted vs actual
  • Weekly sales forecast
  • Stock-out risk detection
👷

Employees & Wages

Manage your team's schedules, record hours and run payroll — all within the same system. Track roles, hourly rates and pay slips in one place.

  • Shift scheduling & rota management
  • Hourly rate & hours tracking
  • Monthly payroll runs
  • Income tax & NI calculations
  • Employee role management
📱

Lot Tracking & Traceability

Full farm-to-counter traceability with QR-labelled lot numbers. Know exactly which batch any product came from — essential for food safety compliance.

  • Unique lot numbers per production batch
  • QR label printing ready
  • Best-before date tracking
  • Storage location logging
  • Dispatch & recall tracing
🗺️

Deliveries & Routing

Organise your delivery runs into named routes with customer stops. Track dispatch times, assign drivers and confirm deliveries from any device.

  • Named delivery routes with stops
  • Driver assignment per route
  • Real-time dispatch tracking
  • Customer delivery confirmation
  • Holiday & closure scheduling
🏪 Wholesale Made Simple

Your retailers order
themselves

Give every café, hotel and deli their own branded wholesale portal. They browse your catalogue, place orders and view invoices — you just bake and deliver.

  • Custom wholesale pricing
    Set individual discount percentages per retailer
  • Approval workflow
    Review and approve new retailer applications
  • Credit limits & payment terms
    Set Net 7/14/30 terms and credit limits per account
  • Self-serve invoice access
    Retailers view and download their own invoices 24/7
View Retailer Portal Demo →
🏪
Retailer Portal
The Corner Café — Wholesale Account
Approved
🛍️ Browse Products
8% wholesale discount applied
🍞
Sourdough Loaf
£3.20 £4.50
8% off — wholesale price
🥐
Butter Croissant
£1.30 £1.80
8% off — wholesale price
🎂
Victoria Sponge
£13.50 £18.00
8% off — wholesale price
🍋
Lemon Drizzle Slice
£1.80 £2.50
8% off — wholesale price
24
Orders
£3.2k
Total Spend
Net 30
Terms
Simple Onboarding

Up and running in minutes

1

Register your bakery

Enter your bakery name, your details and start your free 14-day trial. No card needed.

2

Add your products & recipes

Build your recipe library with ingredients, quantities and allergens. SmartlyServe calculates costs for you.

3

Import your customers

Add wholesale and retail customers, set payment terms and credit limits per account.

4

Start taking orders

Place orders, schedule production, track deliveries and send invoices — all from one dashboard.

Transparent Pricing

One price, everything included

No hidden fees. No per-user charges. Cancel any time.

Starter

For small independent bakeries just getting started.

£ 29

per month, billed monthly

 


Up to 3 users
Up to 30 products
Order management
Invoicing & payments
Recipe & costing library
Ingredient stock tracking
Employee scheduling
AI demand predictions
Retailer portal
Lot tracking / traceability
Start Free Trial
Enterprise

For multi-site bakeries and bakery groups.

£ 199

per month, billed monthly

 


Unlimited users
Unlimited products
Everything in Professional
Multi-location support
API access
Priority support (4hr SLA)
Dedicated onboarding call
Custom integrations
Data export & reporting
White-label option
Start Free Trial

All plans include a 14-day free trial. No credit card required. Downgrade, upgrade or cancel any time.

Customer Stories

Bakers love SmartlyServe

★★★★★

"We switched from spreadsheets and the difference is night and day. The AI predictions alone have cut our waste by around 30% in the first month. Absolutely worth it."

ST
Sarah Thompson
Owner — The Artisan Bakery, Manchester
★★★★★

"The retailer portal has been a game changer. Our café accounts now order themselves — I just confirm and bake. It's saved us hours of phone calls every week."

MB
Marco Bellini
Head Baker — Golden Crust Bakehouse, London
★★★★★

"The invoicing and payroll modules replaced two separate tools we were paying for. SmartlyServe is genuinely the complete package for a bakery our size."

EC
Emily Chen
Owner — Sweet Rise Patisserie, Bristol
FAQ

Common questions

Do I need a credit card to start the trial?
No — your 14-day free trial starts immediately with just your email address and bakery name. We never ask for payment details until you decide to subscribe.
Can I use SmartlyServe for both retail and wholesale customers?
Yes. SmartlyServe handles retail walk-in customers, regular wholesale accounts and standing orders all in the same system. Wholesale retailers get their own login to the self-service Retailer Portal, while retail orders are managed directly by your team.
How does the Retailer Portal work?
When you add a retailer (café, hotel, deli etc.), they register at your SmartlyServe retailer portal and you approve their account. Once approved, they log in to browse your product catalogue at their custom wholesale price, place orders, track delivery status and view their invoices — all without calling or emailing you.
Can I set different prices for different wholesale customers?
Yes. You can set a custom discount percentage per retailer account (e.g. 8% for Corner Café, 12% for City Grand Hotel). Their price is calculated automatically from your retail price at the time they browse.
What does the AI demand prediction actually do?
The AI analyses your order history by product, day of week and seasonal patterns to predict how many units of each product you are likely to need tomorrow and in the coming week. This helps you plan production batches accurately and reduce unsold waste. Accuracy scores are shown for each prediction and compared against actual sales.
Is my data safe? Where is it stored?
All data is stored securely on encrypted servers with regular backups. Your data is never sold or shared with third parties. You can export your full data at any time from the Settings panel.
Can I upgrade or downgrade my plan?
Yes — you can change plan at any time from the Platform → Plans page. Upgrades take effect immediately. Downgrades take effect at the end of your current billing period.
Do you offer support?
All plans include email support via the in-app Support Tickets system. Enterprise customers get priority support with a 4-hour response SLA and a dedicated onboarding call.
Can I add multiple locations?
Multi-location support is available on the Enterprise plan. Each location has its own production, stock and employee management while sharing a unified order and customer view.
🥐 Get Started Today

Ready to run your bakery
like a business?

Join bakeries already using SmartlyServe to save time, cut waste and grow their wholesale accounts.

No credit card · Cancel any time · 5-minute setup